ESNZ is fundraising in support of its scientific activities. A “tobacco endgame” is taking shape, but not as was predicted a decade ago. Electronic cigarettes are disrupting the old plan of tax increases, social denormalisation, and supply reduction. The indicators are there to be studied, in terms of tobacco sales, smoking rates, and health and cultural trends. Can New Zealand achieve its Smokefree goal? Can we do it by 2025? What will a Smokefree New Zealand look like, in terms of policy and practice? ESNZ offers an independent eye on these questions, but we need capacity. If these topics interest you, and you would wish to partner with ESNZ, please contact us by email, firstname.lastname@example.org. * We can’t accept funds from the tobacco industry.